Japan’s largest independent media communications firm in Asia-Pacific region acquires PacRim Marketing Group
The March 2017 acquisition by Vector, Inc. of PacRim Marketing Group Inc. (a Travel Consul member) and its subsidiaries, PRTech, LLC., and PacRim Tokyo, KK, increases opportunities, solutions and services for Travel Consul members and their clients in Japan and throughout Asia. Tokyo-based Vector, Inc. is one of the largest independent media communications firms in Asia-Pacific region. Synergies and growth opportunities, especially in tech-based digital media communications, were driving factors for this acquisition.
The companies will operate separately, but collaborate on sharing best practices, business connections, opportunities, digital PR strategies, and proprietary communications channels and platforms—expanding their reach and expertise throughout Asia.
As part of the acquisition, Vector Inc. has also purchased PRTech’s proprietary, online, Asian-language hotel reservations system called MyREZ, which enables travelers from Asia to book reservations in their own languages on hotels’ official websites globally. This solution that will also be expanded for the inbound Japanese market increases the opportunity for hotels’ to boost direct bookings, conversion rates, and revenue. This strategy is aligned with Japan's robust tourism goals leading to the 2020 Olympics.
PacRim’s ability to help clients and partners increase their share and spend of the Japan and Asian markets is enhanced greatly. The PacRim Tokyo staff has moved to Vector, Inc.’s office in Akasaka, Tokyo, giving clients and partners the benefit of additional resources and support, and a well located office with space for media event needs in Japan.
A rebranding is underway for PacRim Marketing Group and its subsidiaries. Their logotypes will sport the existing blue color scheme, a reminder of the Pacific Ocean and feeling of motion, which lends itself perfectly to our 2017 corporate communications theme, “catching the wave of change and innovation.” PacRim, PRTech and PacRim Tokyo will change their logos to the Vector logo - a circle of V’s symbolizing Vector’s 360 degree integration of marketing services and vision to help clients grow their businesses and resonate with travelers in the global tourism market.
Both companies were founded in the early ‘90s, share similar core values, and have pioneered Asian-language tools and solutions. Vector, Inc.,which owns its own digital communications platforms, including PRTimes newswire service, NewsTV, and VideoWire, is also engaged in promoting domestic and international destinations, hospitality, retail, and travel-related companies. Likewise, PacRim Marketing Group developed Asian language travel-related digital and print media and MyRez to support clients wanting to grow their share of Asian traveler business.
Vector, Inc.’s client base consists of mostly Japanese brands, while many of PacRim Marketing Group’s clients are North American and Pacific Region based brands and organizations wanting to increase exposure and resonate with consumers throughout Asia, specifically Japan. PacRim uses its expertise in travel, tourism, and hospitality to support marketing efforts to prospective outbound visitors from Japan and the region and to inbound, independent, international travelers to Japan.
To learn more, please visit: www.pacrimmarketing.com