Travel Consul, the premier global marketing alliance in travel and tourism, was represented by nine of its fourteen members at ITB Berlin, 8-10 March, 2017
Three years have passed since MMGY Global, the largest integrated marketing firm in travel in the USA, established an international network of elite marketing agencies. Today, Travel Consul is the global standard for the travel and tourism sector. As Don Montague, Chairman at MMGY Global, put it: “This alliance brings your brand the power of travel marketing experts from around the world. Now that’s powerful.”
After a year of many successes, in which the total client base has risen to over 500 clients, top leaders of Travel Consul agency members gathered in Berlin prior to ITB last week for their biannual meeting with the aim of discussing how to further strengthen the network and promote collaboration.
They were joined by two Travel Consul collaborators, Adara (the global travel data platform) and IPK International (known internationally for its outbound research “the World Travel Monitor®”). Rolf Dr. Freitag, CEO at IPK International provided Travel Consul members with a 2017 forecast on world travel trends while Ted Sullivan, Vice President of Tourism and Resort Analytics showed them how Adara is helping DMOs measure the most effective return on their marketing spends.
The European contingent on this occasion included Hills Balfour (UK/UAE), Interface Tourism Group (France, Italy, Spain), Lieb Management (Germany/Austria/Switzerland), Related (Scandinavia) and TMI Consultancy (Russia and the CIS). Asia Pacific was covered by Dragon Trail Interactive (China) and Blue Square Consultants (India), while FitchyAsociados (Mexico) and MMGY Global (USA) represented the Americas.
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