With over 30 years of experience, FSB Comunicação is one of the largest communications agencies in Brazil and offers practical, creative and efficient solutions to reach the objectives and goals of its clients. The integrated marketing firm specializes in tourism & hospitality, reputation management, corporate communications, crisis communications, strategic PR, media relations, digital PR, government communications, internal communications, brand building, events management, research, design and content. With offices in Rio de Janiero (2), Sao Paulo, Brasilia and Belo Horizonte, FSB has more than 500 partners/employees and affiliates throughout Brazil and worldwide.
FSB Comunicação's Leadership
Francisco Soares Brandão
Founding Partner at FSB Comunicação
Francisco Soares Brandão founded FSB in 1980, creating the leading PR/Corporate Communications agency in Brazil and Latin America. Tourism is in FSB’s DNA since its foundation, as its first client was the Rio de Janeiro landmark hotel, Copacabana Palace. Through its work for the hotel, Francisco was part of the team that organized the first fireworks party at Copacabana Beach, now a world-famous event. During his career, Francisco headed the work for several clients in the Tourism sector, such as Embratur (the Brazilian Tourism Board), Sofitel, Amanyara, Disney Parks, Disney Cruise Line, Belmond Hotels and the Brazilian Ministry of Tourism.
“Tourism has been a key area of expertise at FSB for many decades. Now, through our partners from Travel Consul, we expanded our capabilities and are able to reach global audiences”
- Francisco Soares Brandão