Just Right for Dining Campaign


London Location

AGENCY

Hills Balfour Ltd

London, UK

CLIENT

South Carolina Department of Parks, Recreation & Tourism

SITUATION

To showcase the unique culinary offering within South Carolina and to drive visitation to the destination through key campaign tour operators.

Action

Hills  Balfour launched an integrated consumer campaign across targeted ‘foodie’ publications including a series of print advertorials and bespoke recipes across Jamie Oliver magazine and jamieolivermagazine.com.

Results

Total campaign reach was in excess of 1million UK consumers and sales with key tour operator partners increased by over 22% during the campaign period.

South Carolina Food
South Carolina Pulled Pork
South Carolina Abingdon Manor1
South Carolina Abingdon Manor2