Broadway Visits Brazil


AGENCY

Interamerican Network

São Paulo, Brazil

CLIENT

NYC&Company Office in South America

São Paulo, Brazil

SITUATION

Brazilians are the second most important international market to New York City in expenditures and Broadway shows are a great part of our experience when visiting the big apple. With that in mind, as NYC&Company Office in South America, we have organized two amazing editions of Broadway pocket shows in Brazil.

Action

The second edition of Broadway event in 2014 held in São Paulo was a mix of the key shows from New York City. We had Motown, The Lion King, Chicago, Stomp, Kinky Boots, Pippin to perform for a VIP audience at a stunny venue, Auditorio Ibirapuera.

Results

“Broadway in Brazil” reinforced the agreement between São Paulo and New York City as sisters-cities, bringing innumerous artists in pocket-shows with opinion-makers, journalists, travel bloggers, tour operators and travel agencies. The special event celebrated with the most famous New-Yorker entertainment in São Paulo was an important approach to NYC & Company with a key audience In both trade and press sectors, with a great coverage to New York City in popular newspapers and trade websites.

Broadway Visits Brazil3
Broadway Visits Brazil6
Broadway Visits Brazil7