Dubai Shopping Festival


AGENCY

Interamerican Network

São Paulo, Brazil

CLIENT

Dubai Shopping Festival

Dubai, United Arab Emirates

SITUATION

Brazilians are known for being great expenders and shoppers when travelling abroad. With that in mind our goal is to position Dubai as an ultimate shopping destination by promoting Dubai Shopping Festival.

Action

Invited the most famous fashion bloggers – Camila Coutinho @camilacountinho and Victoria Ceridono @diadebaute - to experience the extraordinary deals and to promote the major local festival – Dubai Shopping Festival. Our main goal was to reach the final consumer with targeted partnerships and public relations actions. The ideia to invite Camila Coutinho and Victoria Ceridono to visit Dubai came from their fashion reality show “Cami e Vic Take”, filmed before in places like Paris, London, Recife and São Paulo.

Results

Great social media buzz and spontaneous media coverage highlighting Dubai touristic points on Facebook, Instagram, Blogs, Websites, Glamour magazine and Istoé Gente Magazine.

#CamiEVicTakeDubai... A Fashion Reality Show

Total number of posts on Instagram: 91

Total number of “likes” in the posts on Instagram: 967.409

Total number of “comments” in the posts on Instagram: 14.111

Total number of posts on Blog: 12

YouTube videos with 130.714 subscribers on youtube.com/garotasestupidas

Episode 1 #CAMIEVICTAKEDUBAO

Episode 2 #CAMIEVICTAKEDUBAO

Episode 3 #CAMIEVICTAKEDUBAO

Episode 4 #CAMIEVICTAKEDUBAO

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