MOU - St. Maarten, St. Martin and Anguilla Advertising Campaign


AGENCY

Interamerican Network

São Paulo, Brazil

CLIENT

Copa Airlines

SITUATION

To sustain Copa Airlines flights – PTY/SXM/PTY - by investing in the South America region collaboratively. To leverage and maximize efforts, resources and budget, the three islands signed a Memorandum of Understanding.

Action

It is a combination of final consumer advertising campaign with travel trade educational program and digital campaign all over South America in coop with Copa Airlines. The advertising campaign was held in Panama, Argentina, Chile, Colombia, Paraguay, Uruguay and Brazil and the travel trade program to sustain the campaign was held in 30 cities all over Latin America.

Results

Interamerican was awarded by Copa Vacations for the best Destination Marketing program! Increase of tourists from the region specially during the Caribbean low season, maintenance of the flow of passengers of Copa Airlines flights from South America to Panama City to sustain the 4 weekly flight operation Panama/St. Maarten/Panama.

Goal achived!

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