Cuba Tourist Board Media Strategy


Toronto Location

AGENCY

RadonicRodgers Strategy+

Toronto, ON, Canada

Toronto Location

CLIENT

Cuba Tourist Board Media Strategy

Toronto, ON, Canada

SITUATION

RadonicRodgers Strategy+ was Cuba Tourist Board’s Agency of Record for all media strategy across Canada.

Results

Through RadonicRodgers Strategy+ national strategic media planning and buying of various mediums including online and traditional media for both the consumer and trade markets, the overall results saw the number of annual Canadian visitors rise from 637,000 to almost 1 Million in 2010 — an increase of 55% in just a few years.

Radonic Rodgers Cuba