Muskoka 'Take Back Winter' Social Campaign


Toronto Location

AGENCY

RadonicRodgers Strategy+

Toronto, ON, Canada

Muskoka Location

CLIENT

Muskoka

Muskoka, ON, Canada

SITUATION

Develop a creative online social media campaign for Muskoka Tourism that would increase social media engagement and site traffic during the slower winter season.

Action

RadonicRodgers Strategy+ developed the creative campaign, branding, animation story line, digital animations, marketing phrase, copywriting and microsite, and in conjunction with strategic partners executed a digital media buy and social engagement.

Results

A short-running campaign of just over a month obtained phenomenal results. Site traffic doubled year-over-year, for same time period. Site visitations reached the same level as during summer peak traffic periods in the Muskokas during the traditionally slower winter period.

www.takebackwinter.com

Radonic Rodgers Muskoka1
Radonic Rodgers Muskoka2