Muskoka 'Take Back Winter' Social Campaign

Toronto Location


RadonicRodgers Strategy+

Toronto, ON, Canada

Muskoka Location



Muskoka, ON, Canada


Develop a creative online social media campaign for Muskoka Tourism that would increase social media engagement and site traffic during the slower winter season.


RadonicRodgers Strategy+ developed the creative campaign, branding, animation story line, digital animations, marketing phrase, copywriting and microsite, and in conjunction with strategic partners executed a digital media buy and social engagement.


A short-running campaign of just over a month obtained phenomenal results. Site traffic doubled year-over-year, for same time period. Site visitations reached the same level as during summer peak traffic periods in the Muskokas during the traditionally slower winter period.

Radonic Rodgers Muskoka1
Radonic Rodgers Muskoka2