Sunwing Vacations Marketing Partnership


Toronto Location

AGENCY

RadonicRodgers Strategy+

Toronto, ON, Canada

Toronto Location

CLIENT

Sunwing Travel Group

Toronto, ON, Canada

SITUATION

Sunwing and RadonicRodgers Strategy+ worked closely together on all marketing and brand-building over 5 years and helped establish the new Sunwing brand in the Canadian market place.

Action

Sunwing and RadonicRodgers Strategy+ worked closely together on all marketing and brand-building over 5 years and helped establish the new Sunwing brand in the Canadian market place.

Results

Sunwing Travel Group is one of Canada’s fastest growing companies, and one of the very few Travel & Tourism related companies to make Profit Magazine’s Top 100 5-year growth list. During this period RadonicRodgers Strategy+ was the Marketing Agency for Sunwing Travel Group. Sunwing is in 34th position in the Top 100 after showing an increase in sales of 1800%, from $14 million in 2002 to $259 million in 2007.

Radonic Rodgers Sunwing1
Radonic Rodgers Sunwing2