WestJet Vacations Launch


Toronto Location

AGENCY

RadonicRodgers Strategy+

Toronto, ON, Canada

Calgary Location

CLIENT

WestJet Vacations

Calgary, AB, Canada

SITUATION

RadonicRodgers Strategy+ worked in collaboration with WestJet to create the WestJet Vacations’ travel agent brochures and other print collateral that creates awareness, brand loyalty and markets WestJet Vacations to travel agents and consumers.

Action

RadonicRodgers Strategy+ established much of the marketing materials that are used to market vacations products to consumers and the travel trade. RadonicRodgers Strategy+ with its expertise in experiential travel campaigns, helped launch the vacations division in the Canadian market with marketing materials and online digital brochures, interactive video and page sharing features.

Results

WestJet is one of Canada’s fastest-growing vacation operator and was listed in PROFIT Magazine’s list of fastest growing companies in Canada.

Radonic Rodgers WestJet1
Radonic Rodgers WestJet2